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AI’s evolution: From trendy toy to core business driver

Artificial intelligence has long moved beyond its initial hype phase and is now fundamentally altering business mechanics, according to Andrei Vishnyakov, founder of the AI firm Useful Numbers and an expert in artificial intelligence and digital development.

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A parallel shift is occurring in the global market. Following a period of euphoric enthusiasm, companies are now increasingly prioritizing AI solutions with demonstrable return on investment (ROI) and tangible business value. Vishnyakov argues that embedded AI processes and AI-driven strategies will form the most durable competitive edge for businesses through at least 2030. In practice, this transition is rebuilding traditional models: retail is transforming customer engagement, industry is optimizing production cycles, and service providers are deepening personalization. AI is compelling businesses to abandon legacy habits that hinder growth, Vishnyakov emphasizes.

This transformation extends beyond technology to corporate culture. “We are seeing a change in people as well,” Vishnyakov explains. “Managers are progressively shifting from intuition-based to data-driven decisions, while teams are adapting and learning in real-time.” This organizational agility, cultivated over years, builds what Vishnyakov calls corporate ‘antifragility’ – the capacity not just to withstand market turbulence but to leverage it for development. “Ultimately, ‘transformation’ is no longer just a buzzword,” he concludes. “Companies are becoming genuinely more agile, bold, and technologically sophisticated. AI has cemented its role as a long-term strategic driver of growth.”

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