AVTOVAZ launches Niva Travel SUV

LADA West Togliatti plant, a subsidiary of Russia’s AVTOVAZ car maker, started full-scale production of a SUV under a new name, LADA Niva Travel. The first production car rolling off the assembly line (Niva Travel Off-Road) was attended by Samara Region Governor Dmitry Azarov and AVTOVAZ President Yves Karakatzanis.


As Yves Karakatzanis, noted: “This is a great achievement especially for the team of Lada West Togliatti, which efficiently accomplished this important project in due time. Niva has a long history and a glorious path. More than 650K of these cars today drive on the roads and off-road in Russia, the CIS, and other countries. With the return of the legendary Niva name to the LADA family, we open a new page in its history. I want to assure you that in the coming years, this name will be associated with a lot of important and interesting news.”

The exterior of LADA Niva Travel has changed significantly to become more expressive and modern-looking. In the front part, the masculine character of the car is emphasized by a new hood with more voluminous stamped lines, large-mesh grille and new headlights. Side moldings and more embossed wheel arch linings, combined with a new alloy wheel design, highlight the vehicle’s outstanding off-road performance. The rear part also has got changes, receiving new, fully LED taillights and a more embossed bumper. In the Off-Road version, the Niva Travel exterior is complemented by a standard snorkel, off-road tires and a body kit made of unpainted plastic, which will protect the body in nature and look great on city roads thanks to contrasting details and expressive design.

All LADA Niva Travel cars are equipped with a permanent all-wheel drive system, which ensures uniform distribution and constant transmission of torque to all wheels of the car with the possibility of mechanical locking of the center differential and switching on the downshift series.

The SUV’s compact body, optimal distance between the axles, short overhangs of the body, and high ground clearance add to increased off-road performance in harsh driving environment while energy-intensive suspension, spacious interior with excellent visibility, powerful air conditioning, reliable noise and vibration isolation, comfortable seats and multimedia make driving most enjoyable.

The start of sales of LADA Niva Travel will be announced later.

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