With the advent of virtual and augmented reality (VR/AR) technologies, the term “metaverse” is increasingly being used. The phrase, which has become synonymous with innovative ideas and ambitious plans for the future of the Internet, evokes both hope and skepticism. As large companies such as Meta (recognized as extremist and banned in Russia) and Microsoft invest billions of dollars in creating virtual spaces, it is important to assess whether the metaverse will really become the “new Internet” that its creators dreamed of, or is it just a fleeting phase of technological evolution. In this article, we will analyze current trends, possible scenarios for the development of the metaverse and their impact on business and technology.
The metaverse is an amalgamation of the physical and digital worlds, where users can interact with each other and with digital objects in real time. This concept was inspired by cultural phenomena such as MMORPGs (massively multiplayer online games) and virtual worlds like Second Life. However, modern technologies such as VR, AR and blockchain provide a new level of interaction and business opportunities.
Current trends
1. Investing in virtual worlds
Large corporations are rapidly investing in the metaverse. Meta (recognized as extremist and banned in Russia) committed $10 bln to develop its virtual spaces. Microsoft, Google and other tech giants are also developing their projects, offering users unique experiences and features. This investment focus highlights the potential value of the metaverse as a business platform.
2. Earnings on digital assets
In the metaverse, new ways of earning money are possible. NFTs (non-interchangeable tokens) have become popular, providing the ability to own unique digital objects. This breaks new ground for artists, musicians and game developers, creating a new digital content economy.
3. Social interactions
The metaverse promises to revolutionize the way people communicate. Virtual meetings, collaboration in 3D spaces and interaction with digital characters can become commonplace. It can also change familiar approaches to online education and workflows.
Forecasts related to the metaverse
1. Development of business models
Companies will adapt their business models to the metaverse. It is expected that there will be new forms of advertising campaigns and marketing that will be integrated into virtual spaces. For example, brands will be able to create unique virtual stores or host events in the metaverse, which will expand their audience and increase customer engagement.
2. Security and privacy systems
As the relationship between the physical and digital worlds increases, so does the need for data protection. The development of reliable security and privacy systems will be a key task for the successful functioning of the metaverse. Blockchain technology is expected to play a major role in ensuring transparency and security of transactions.
3. Education and training
The metaverse can transform educational processes. Virtual classes and simulations will provide a new level of learning opportunities and allow students to immerse themselves in the topics studied in practice. This is especially true for specialized professions such as medicine or engineering.
Conclusion
The potential revolution that the metaverse will bring is already beginning to manifest itself in different sectors. From business to education, from social interactions to creating unique content, the possibilities are endless. However, it is important to remember that the success of the metaverse depends on how we can adapt existing technologies to create an inclusive and safe environment.
Now, when we consider the metaverse not as just a trend, but as an important element of the future, it is worth paying attention to how your business can become part of it. Are you ready to put up with this change or do you prefer to stay in the comfort zone of traditional technologies? Time will tell, but one thing is obvious: the future is already here, and the metaverse is an opportunity that cannot be missed.
By Evgeny Komelin, founder of the startup JSC “Artificial Consciousness”