Global gaming brand MY.GAMES has announced at its website a revenue growth of 46% YoY in the second quarter of 2020 to $152 mio. Overall, international revenue for MY.GAMES reached 74%.
The US is still the biggest international market for MY.GAMES, earning 40% of international revenue in Q2, followed by Germany and Japan as the other top international markets in terms of revenue. MY.GAMES revenue in the US in Q2 grew by 55% YoY. Key growth drivers for the quarter were the launch of new products on consoles and continued strong performance in the mobile segment, which is one of the fastest growing segments for the video games industry worldwide.
MY.GAMES owned IPs play a significant role in the company’s performance, accounting for 90% of the total revenue. MY.GAMES will continue expanding and scaling its top franchises, which include War Robots, Hustle Castle, and Warface.
In May MY.GAMES launched a console title within the Warface franchise – Warface: Breakout, a new premium tactical first-person shooter, which has grown MY.GAMES console YoY revenue in the US by 149%. The game is especially dominant in the US, which contributed over 56% in sales. In Q2, the launch resulted in a fivefold YoY revenue increase for the Warface franchise in the US. Warface’s Switch audience reached 2.5 mio since its launch on February 18. In its ninth year of operation, Warface is now available on five platforms across PC, console, and mobile.
67% of MY.GAMES revenues came from mobile in Q2, with top-5 revenue-generating mobile games in Q2 being War Robots, Hustle Castle, Left to Survive, Love Sick: Interactive Stories, and Zero City. In-app spending in MY.GAMES titles grew by 39% during H1, significantly higher than the global average of 21.2% YoY. Overall MY.GAMES mobile revenue increased by 48% YoY in the US.
Throughout 2020, MY.GAMES has supported COVID-19 initiatives to encourage players to continue social distancing. In March, the company launched the #PlayAtHomeStandUnited campaign before joining the WHO backed #PlayApartTogether campaign in April. MY.GAMES has also supported its players’ mental health, conducting a survey into the well being of their users and offering free mobile advertising space to charities in May.