In H1 of 2025, hard discount store chains across Russia collectively generated over RUR 642 billion ($7.67 billion) in revenue, a 27% increase compared to the same period last year.
This store format characterized by lower prices and a narrowed product range continues to expand aggressively despite an overall slowdown in retail market growth.
As consumers resort to frugality, they are increasingly opting for low-price stores. Experts note that the rapid growth of the hard discount segment is driving the restructuring of the entire retail sector: even major federal chains are being forced to adapt their product range and pricing policies to retain customers. In the coming years, an expansion of these stores beyond major cities is anticipated — primarily into small towns where limited selection and low prices are particularly in demand.
“The shift in interest among consumers towards hard discounters indicates deteriorating consumer sentiments,” notes economist Sergei Khestanov, Associate Professor at the Russian Academy of National Economy and Public Administration (RANEPA).