Russia’s most valuable brand in the world

Sberbank is still the most valuable Russian brand according to Brand Finance. The brand value of Sberbank stands at $13.233 bln, up $870 mio from 2019.

Since 2014, Sberbank has been showing steady growth in its brand value. Over the last year, it moved two positions up, thus ranking 139th, corporate website reports. The bank also retained its elite AAA+ rating as a banking brand. Only a dozen brands within the Global 500 achieved the elite AAA+ brand rating this year.

According to David Haigh, CEO of Brand Finance, “Sberbank has once again excelled itself as a stable brand relied upon by millions of ordinary Russians. Its strategic movement from traditional finance to other aspects of customer lives, notably in the digital space, had paved the way for Sberbank as the most trusted brand in Russia”.

Brand Finance is the world’s leading independent brand valuation and strategy consultancy with offices in over 20 countries. Brand Finance bridges the gap between marketing and finances through qualitative evaluation of a brand’s financial value and helps brand owners and investors make the right decisions to maximize brand and business value.

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