In the first half of 2025, Russia’s premium restaurant segment demonstrated significantly stronger growth than the mass market segment, according to Igor Rastorguyev, a leading analyst at AMarkets. This trend suggests that affluent consumers are not cutting back on quality leisure; on the contrary, they remain willing to pay for excellent service, atmosphere, and unique gastronomic experiences. In major cities like Moscow and St. Petersburg, premium restaurants have become a key element of urban culture and a facet of status-driven consumption.
This growth is illustrated by the performance of Meat_Coin, a premium restaurant group. The company reported a revenue of RUR 439 mln ($5.4 mln) for January through June – a 36% increase over the same period in 2024 – while its EBITDA nearly doubled to RUR 116 mln ($1.4 mln). The company anticipates reaching 1 bln ($12.3) in annual revenue for the first time by the end of the year.
“The premium restaurant market in Russia is experiencing steady demand growth. We see that guests are choosing a venue not just for the food, but for the service, atmosphere, and club-like status,” says Meat_Coin co-founder Vladimir Ekkel.
Igor Rastorguyev emphasizes that the current development stage is defined by guests increasingly viewing a restaurant not merely as a place to eat, but as a space for conversation, business meetings, and club participation. This shift fosters a resilient, long-term demand that is less susceptible to fluctuations in consumer sentiment. In response, establishments are actively investing in ambiance, design, and personalized service, which strengthens their competitive edge and fosters a loyal customer base.
“If this trend continues, 2025 could indeed be a record year for the premium segment, with double-digit revenue growth that far exceeds that of the mass market. As a result, we can expect premium projects to become trendsetters for the entire industry, with a business model that proves to be the most stable amid structural changes in consumer behavior,” the analyst concludes.