Sberbank actively develops the activities of its laboratories, which include: AI, robotics, VR and AR, and other laboratories. This week Sberbank has decided to create a Neuroscience and Human Behaviour Laboratory, which will research neurophysiology, social psychology and cognitive science, and turn the results of its research into everyday practice at the companies of Sberbank Group, official web page reported.
The Scientific Director of the laboratory will be Andrey Kurpatov, President of the Higher School of Methodology, renowned scientist, author of more than a hundred scientific papers, and creator of a system of behavioural psychotherapy and thinking methodology.
Sberbank’s new laboratory will be based in two cities: Saint Petersburg and Moscow.
“The human factor has never been as important as it is now – during the transition to a digital economy. The world is changing: management systems are becoming more complicated, yet people expect higher quality management and more personalised service. Big businesses are beginning to realise the need to integrate the very latest scientific knowledge about human behaviour into their activities. By creating the Neuroscience and Human Behaviour Laboratory, Sberbank is once again demonstrating its strategic leadership,” Andrey Kurpatov said.