LUKOIL became a winner of one of the most influential world communication contests – SABRE Awards. An international jury named Company’s cultural, social and tourist initiatives carried out in Kogalym (Khanty-Mansi Autonomous Area – Yugra) as the best global project in the Multicultural Marketing category. LUKOIL is the only Russian company that has received SABRE Awards since the beginning of the 2020-2021 awards season, corporate website reports. The general consensus is that the winners of this contest are the global leaders of media and public relations, and marketing communications.
More than a hundred experts from various countries were involved in the evaluation of Kogalym’s tourist, cultural, sports, ethnic and geographical potential. The social and tourist amenities were built as a part of the social partnership program carried out by LUKOIL and the government of Yugra. According to the opinion of the SABRE Awards jury, LUKOIL’s media project about the special features of Kogalym complies with all key vectors and trends in communications.