Amidst a global crisis of trust, business transparency is transforming from an element of corporate culture into a critical factor of competitiveness. According to the global Edelman Trust Barometer 2026, investors, clients, and partners are increasingly making decisions based not only on companies’ financial performance but also on their level of openness, quality of communication, and accessibility of information.
The trend for openness has emerged as a response to the deep trust deficit we see worldwide today. People are placing less and less trust in state institutions, politicians, news media, and large organizations. Amid massive information noise, there is a growing need for reliable data and clear rules of engagement,” notes Valery Boginsky, Commercial Director of Dolya Rosta.
According to Boginsky, this trend is particularly evident in the investment market, where investors seek to gain the most comprehensive understanding of a business before committing their capital:
“We evaluate not only financial metrics but also the quality of an entrepreneur’s communication, their willingness to provide information, and their openness in matters of reporting.”
At the same time, the expert emphasizes that openness does not mean disclosing all data without restriction.
“Openness must be targeted. Financial information should be disclosed to the extent necessary for a specific recipient and a specific purpose. This approach alone makes it possible to simultaneously maintain trust and protect the commercial interests of the business,” Valery Boginsky asserts.
In his view, reputation will become one of the key corporate assets in the coming years.
“Openness is becoming a tool for building that reputation. And a strong reputation, in turn, drives sales growth and helps attract resources for further development on more favorable terms,” the expert concludes.