According to Mediascope (a high-tech analytics company, leader on the Russian market of media research and advertising and media monitoring), the audience of the American Snapchat messaging app (people aged between 12 and 64, living in cities with a population of over 100K) doubled in the past six months: from 1.7 mio in December 2018 to 3.2 mio in June 2019.
The app ranked the fifth most popular social network in Russia, nudging My World by Mail.Ru Group out of fifth place: as of June 2019, this network had 3.19 mio users.