X5 Retail Group N.V., a leading Russian food retailer, and the Coca-Cola system in Russia, a leader in non-alcoholic and ready-to-drink beverages, have launched a pilot project to collect used plastic and aluminium beverage containers via reverse vending machines that accept PET bottles or aluminium cans of any size and colour for recycling. As part of the project, reverse vending machines will be installed at ten Pyaterochka stores in Moscow. Further rollout will be considered based on the results of the trial.
The companies seek to promote responsible consumption among their customers and encourage recycling. For each bottle and/or can returned, the machine will issue a coupon for 15% off a range of Coca-Cola drinks. The reverse vending machines accept all used plastic bottles and aluminium cans, irrespective of manufacturer.