Virtual reality technologies have the greatest potential for such industries as entertainment, media, education, healthcare and tourism. But VR can also help teach oil platform personnel how to act in the event of a fire, and help workers repair damage faster, Sergei Lukashkin, Digital transformation project management director at VTB Bank, told a CNews conference, ICT in the Financial Sector 2019, on February 28.
“The VR technology market is growing every year; the number of transactions is increasing. Companies such as Facebook, Apple, Google, Microsoft, Amazon, are closely following advanced VR developments. In 2014, Facebook acquired Oculus, a virtual reality glasses manufacturer, for $ 2 bln,” Sergei Lukashkin said.
According to him, VR-technologies also hold great potential for safety drills at hazardous facilities.
“For example, to teach the personnel of oil-loading stations how to operate in an emergency, it would be necessary to set fire to oil platforms. That would be too expensive. But there is a simpler way: it can be done by simulating a fire in a virtual environment,” the expert noted. “Another promising area is using VR in the media to illustrate certain events. The Russia Today TV channel used this technology to produce an outline of the bridge across the Kerch Strait before it was even built. VR can also be used for remote repair. It is expensive to call a specialist for every minor breakdown; however, thanks to the new technology, a company can hire a more general worker for a smaller fee, who will be able to diagnose the problem using VR glasses. The glasses would give them an idea of what the facility looked like before the breakdown, making it easier to identify the reason for the problem. ”
In conclusion, he stressed that VR has endless possibilities in marketing.