Sberbank, the IT company OFD Platform, and Delivery Club have analyzed how much fast food Russians eat, the bank’s corporate website reports.
OFD Platform analysts compared the sales figures of fast food joints in 10M19 and 10M18. It turned out that the average order value at fast food joints added 2% y-o-y in Jan-Oct, to reach RUR 240 per visit. Russians’ total spending at fast food restaurants soared 4% y-o-y.
Penza Region, Tambov Region, Ulyanovsk Region, Moscow and Primorye Territory saw the highest fast food AOV value, standing at RUR 350+.
Coffee, tea, pastry, baked products with sausage and meat – like sandwiches, pies, hot dogs, etc. – burgers and pancakes were the most popular items among the customers of fast food joints.
Delivery Club service analysts also spotted higher interest in fast food and identified three market segments: universal fast food restaurants that don’t have specialties, pizza places, and burger joints. Delivery Club AOVs are higher than those of fiscal operators. Food items analysis proved that burgers are the most popular item Russians order as takeout. Ranking second are Philadelphia rolls, followed by fries.