The Ministry of Economic Development has endorsed an experimental program for “self-imposed” purchase bans on online marketplaces, RIA Novosti reports, citing the ministry’s response to an inquiry from State Duma Deputy Speaker Vladislav Davankov.
This initiative stems from the idea that Russians could independently set purchase bans on marketplaces to curb impulsive spending, explains independent PR consultant Denis Goldman.
“From a psychological perspective, this could aid in expenditure control,” the expert suggests. “A self-imposed ban would allow individuals prone to impulsive purchases to better manage their budgets. For those facing financial difficulties or struggling with compulsive shopping, such a measure could provide a means to avoid unnecessary expenses.”
Another positive aspect is the promotion of conscious consumption. By setting restrictions in advance, individuals can learn to approach their desires and purchasing behavior more responsibly. This may reduce stress related to financial problems, according to Denis Goldman.
However, there are also drawbacks, he continues. One of the main risks is the limitation of freedom of choice. A person may set a ban when feeling conscious, but later encounter a situation where a purchase is genuinely needed. If the system is too rigid, it could create inconveniences.
“Another potential negative effect is the illusion of control. Some users might hope that such a ban will completely solve their spending problems, but then find other ways to spend money, such as offline. This doesn’t always address the root cause of impulsive purchases, which can be linked to emotional states, anxiety, or other psychological factors,” the expert notes.
It is also crucial to consider the technical aspects of implementation. If the self-imposed ban feature includes flexible settings, such as time restrictions or purchase amount limits, it could make the tool more convenient and effective, Denis Goldman concludes.