Sales Network Pilots

GenerationS, a platform for the development of corporate innovations from RVC, and Lenta, the largest Russian hypermarket network, summed up the selection of international startups in the field of retail. The best teams implement paid pilot projects on the company’s infrastructure, they will receive advice on product localization in the Russian market and will be able to continue long-term cooperation with Lenta.

Chose the best of the best

The selection involved teams from Europe, Asia, the USA and Israel with decisions in the field of automating operations, marketing, logistics and customer service. In total, 270 applications were received, only 15 reached the pitch session, and only 7 teams will receive opportunity to launch paid pilots and possibility of long-term potential cooperation with both Lenta and other corporations of the investment group Severgroup.

Among the finalists of the selection of Lenta and GenerationS there is a service for navigation inside the store. The solution helps the customer build the shortest “route” through the store according to a shopping list and offers items from similar product groups “on the way.” Thus, improving customer experience and increasing the cost of the check.

Another project is developing a new type of eco-friendly packaging that withstands wide temperature fluctuations, it can store liquid, hot and fatty food. Lenta plans to test the hypothesis of using this package for the sale of own brand goods. For example, you can warm food in a microwave oven in a package, this is safe for health.

Another interesting solution is a robot for positioning own brand products, that’s unique for the Russian market. By drawing the robot’s attention to specific goods you can improve the management of your layout and product assortment.

Vladimir Sorokin, CEO of Lenta, noted that if claimed hypotheses are confirmed the company will provide start-ups with the necessary methodological support for promotion in the Russian market.

Russian startups meet global trends

The selected technologies largely correspond to world trends — contactlessness, reducing the influence of the human factor in routine affairs, seamless docking online and offline.

In accordance with them, for example, the Swiss startup Scandit has developed a platform that enables barcode scanning, optical recognition of characters and objects, and also AR on any intelligent device equipped with camera. Platform users are stores that can now create apps for customers who can scan products from their smartphone and pay for them through app.

The technology completely eliminates the interaction of the buyer with the seller. With such a scheme It is easier for sellers to mark goods, process orders, manage them. In Europe Tesco and Globus store chains already use such a platform.

Another example is the Canadian company Paramount Fine Foods, which opened in Toronto fully automated restaurant Box’d. The cloud platform allows customers to order in advance using a mobile app or through a digital kiosk in the restaurant.

When food is ready, guests receive phone notifications and pick up orders from special boxes separating the dining area from the kitchen.

In the Near Digital Future

What awaits us next? Perhaps more digitalization. Not so long ago, we got acquainted with such a concept as digital dress, or virtual clothing. The idea was realized thanks to Dutch startup The Fabricant. Artists from the Dapper Labs project and AR creator Johanna Yaskovska joined creative forces to create a digital dress called Iridescence. What can be more incredible than digital dresses? The fact they’re being sold! Richard Ma, Quantum Stamp CEO, bought a dress for his wife Mary Wren at Ethereal Summit in New York for $9,500.

Author: Vasily Lvov

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