Study: Russians did not reduce expenses for medicines, communication and education

According to a study by Tiburon Research, Russians started to save on food outside the house, refuse large expenses, but the expenses for communications, medicines and products for children have so far remained unchanged. 88% of respondents believe that the economic situation has worsened, especially this affected people with low incomes. Almost all (94%) noted price increases, and 71% believe that the situation will worsen next month.


Russians enter the “lean” regime: 64% of respondents cut costs in February-March  (among people with low income there are more of them – 74%). 52% refused large purchases, 33% made stocks for the future (in Moscow – 44%). 76% stocked up on food, 48% on medicines, 35% purchased goods for pets. 20% are more inclined to consider buying used goods.

Russians began to save more: 82% are eyeing discounts, 72% abandoned unnecessary purchases, 52% began to shop in retail enterprises with lower prices.

Most respondents tend to reduce spending on cafes and restaurants – 64%, travel – 57%, cultural events (cinema, theater) – 50%, goods for home and renovation – 47%, furniture – 46%. Survey shows budgets are cut for hobbies, alcoholic beverages, self-care products. 40% spend less on clothing, 30% – on food. But so far only 9-13% of respondents save on communication, medicines, products for children, education.

66% of respondents experience difficulties with job. 8% lost it, the same percent temporarily do not work with salary preservation. These are probably people who worked in multinational companies that left Russia. Maybe, if employers do not resume activities on the Russian market, these people will also be out of work. 26% note problems with finding a job (34% in Moscow), 28% faced premiums cancellation.

65% of respondents faced income decrease, 20% believe that this fall is strong. This especially affected those who are not officially employed. Among them, 30% noticed a strong decline in family income. For comparison: April 13, 2020, a month after the start of the pandemic, a decrease in income was reported by 39% of respondents. About the study: 1 thousand Russians, age from 20 to 55, took part in the online survey, the sample is representative of the population of Russian cities with a population of more than 100 thousand people.

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