The load of Moscow hotels exceeded pre-pandemic level

On the New Year holidays of 2023, the load of Moscow hotels exceeded indicators of the last pre-pandemic New Year holidays of 2020.

Natalia Seliverstova / RIA Novosti

Such data was obtained by ZONT Hotel Group, analyzing the indicators of their three-star and four-star hotels located in Russian capital. On holidays of 2023, 67% of rooms were filled, while in 2020 their number was just 64%. It shows that the hotel industry coped successfully with the challenges of 2022 and has a high safety margin.

Nevertheless, the difficulties of the past year, especially the first half of it, affected the industry: the current indicators are inferior to the results of the past January 2021. On New Year’s holidays in 2021, the occupancy rate of Moscow ZONT Hotel Group hotels accounted for 77%, that is, it was 12% higher. However, despite the lower occupancy rate in 2022, hotel revenue is practically the same thanks to an increase in the average price: if in January 2022 it was 4487 rubles per day, then in January 2023 it reached 5087 rubles per day, while in 2020 the average price was at 4332 rubles. Thus, this year the increase in placement prices was 10% compared to last year and 13% – in relation to 2020.

“Figures show the departure of overseas operators and booking chains from the Russian market practically did not affect the industry. In addition, tourist flows redirected: with a reduction in foreign tourism, the interior tourism is growing. Support measures are also working, including zero VAT. All this suggests that in the coming years the hotel business, most probably, will face a confident growth”, Nikolai Filatov, managing partner of ZONT Hotel Group, says.

Previous ArticleNext Article